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Hey everyone so I just wanted to give a quick shout out to Anastasia Cole Plakias from episode 129 who wrote the book about the Brooklyn Grange rooftop gardens. It’s called The Farm on the Roof: What Brooklyn Grange Taught Us about Entrepreneurship, Community, and Growing a Sustainable Business!
When I recently interviewed her before the book came out, I didn’t realize everything that she was talking about.
It’s a great read I think for anyone… You won’t believe what these kids went through to make this dream a reality and to change our world by caring of the environment and their neighborhood. And turning a profit while they were at it!
I didn’t realize when I talked to Anastasia just how important the vision of creating a successful business in this climate was because it could show people how to create a culture and turn a profit at the same time!
And the story is just dramatic. There’s these college educated kids on the typical path corporate career paths, who give it all up to sling pizzas, or bartend, work their butts off, climbing countless flights of stairs, and run one of the most successful Kickstarter campaigns to date! Because people supported their dream, their vision to do what hadn’t been done before!
Green Business Themes
And I think some of the most important themes are
- find the right team
- engage the best partners
- work harder then you ever imagined
- trust your instincts
- Monster it!
- IM GOING TO ADD KNOW YOUR NUMBERS – data is power!
The leader of my podcaster group
constantly talks about being a person of service and you will become a success and these people have taken that to a whole new level. They crunched their numbers, they strategized, they held conversations, they relentlessly searched for the right building, they begged for funding but found their best funds came from natural supporters of their mission, and varried from $50 on the other side of the world to $15,000 on the other side of the bridge.
Riding bikes, to deliver business plans and vegetables and culinary herbs to local chefs, hauling materials and buckets, 100s of buckets of dirt onto rooftops, and getting a grant because the city of NY sees the need to help the sewer system!!!
This is green jobs at their best!
So remember you’re supporting green jobs when you support your local farming business!
I just can’t encourage enough of you if you have ever dreamed of owning any kind of business to read this book, because their story applies to any kind of brick and mortar business idea and is full of great stories about building partnerships and community while being profitable and fiscally responsible.
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