102. Richard Wiswall | Organic Farmer’s Business Handbook | Cate Farm | Plainfield, VT

Welcome to today’s episode of the Organic Gardener Podcast! I am thrilled to introduce my guest who has written an amazing book about the business of organic farming  that I think will inspire listeners to think about the options for their future. His book starts out peaking interest with a quote from a talk a fellow farmer gave at the New England Vegetable and Fruit conference “Sometimes I think I should have listened to my parents and become a doctor or a lawyer, but you know, I don’t think I could take the pay cut.”

Organic Farmer's Business Handbook

Eventually he would write the Organic Farmer’s Business Handbook: A Complete Guide to Managing Finances, Crops, and Staff – and Making a Profit.  This book comes with a companion CD that included templets for creating worksheets, budgets including cash flow projections, and even payroll.

Cate Family

He’s manager of the Cate Farm a family owned and operated organic farm in Central Vermont that includes 22 acres and seven 100-foot long greenhouses of organic vegetables, medicinal herbs, and flowers. Everything they sell is certified organic.

Tell us a little about yourself.

So I’ve been farming full time for about 35 years now. Business has changed over the years, for the first 20 years, I was a highly diversified organic vegetable, herb and flower produce that sold to markets in Central Vermont and  through Deep Root Organic Coop, which is a growers coop that sells to Boston and NY to bigger stores.

We had a CSA in the nineties, went to Farmer’s market for 25 years. As I get older I don’t want to work as long and hard as I used to so we no longer do the CSA or Market, even though I’m big fans of both of them.

The other thing I’ve been doing besides farming is to help other farmers trying to help tune up their businesses, because I’ve seen a lot of people after 9-10 years they’re struggle after making long hours, their burning out because the money is not there. I was helping others at conferences etc so I wrote the book because I saw things that came up over and over again that seem to be point needing to be addressed.

In short farmers love doing what they do for all the right reasons, being outside and watching plants grow, and nurturing them and producing delicious nutritious food, what could be better there’s a fundamental satisfaction from that.

I don’t think anybody gets into farming because they want to be a business person, and study business sheets and cash flow projections but ultimately the reality is farming is a business and you have to know the business end of it where you’re not gonna succeed. You can be as ecologically sustainable but if you aren’t economically sustainable that goes out the window because you wont be in business anymore.

I try to get people to spend a little time to work on their business not just in their business, and ask them to set aside 3 hours to do some long range thinking and planning and look at the business and also analyze where the money comes and goes so you can work fewer hours and make more money, ultimately that would be great that’s what a lot of people want.

I think a lot of farmers tend to over work themselves. Farmers can be guilty of self exploitation because they believe so strongly in what they do and  it’s a great life but they can work longer and longer hours and sacrifice other parts of your life to make your farm succeed but that self-exploitation has a boundary as some point where you can’t do that as much anymore and you can’t keep going or you burn out. That’s where I’m coming from, that’s where I like to point people, if you are going to try to make a living farming or market gardening, pay attention to the business end.

I heard a guy say in a Facebook group the other day that you can’t make money farming unless you have big average and its a struggle.  And certainly all of my podcasting friends talk about how if your podcast isn’t making money it’s a hobby and not a business you need to think about, know how much you want to follow your passions you have to be realist, and as an artist it’s the same lesson I need to learn there too. No matter how much you like to do what you like to do it there’s always that piece how are you gonna make money at it.. 

It’s interesting you bring up people say that’ it’s hard to do, I don’t want to sugar coat it, it’s true there’s a lot of barriers involved, farming is a hard way to make a living, but there’s that kind of nay-sayer attitude that is self-fulfilling and I’m not sure if it’s a genetic defect of farmers that tend to moan more then look on the bright side. I think what you hear in the farming community more people are complaining about things that can go wrong, whether its markets, pests, or disease or the tractor breakdown. You hear very little from the people who are successful and there’s a reason because people who are successful, don’t like to brag about their success. So you don’t hear from them.

Also if you say I can’t make a living farming, its an easy course to teach, well you just taught yourself, the more you think that then you can say you achieved your goal.

As opposed to I believe very strongly a good living can be made farming, you just have to think about it treat it more as a business then as something that will fall into your lap.

One thing has been a bit of a theme this year on the show, with things challenging even if one thing fails, the majority of things work. One thing might not work and you’ll learn something. Every year there’s gonna be something that fails but the majority of things grow.

Tell me about your first gardening experience?

My parents kept a garden all through my childhood and my first gardening experience was me and my brother was maybe 2 years older then me, I don’t think we were hired just we were asked to flip a new piece of ground. So we took some spades, hoeing it into shape, and it’s a very fond memories of the satisfaction in working in the earth. After that my parents had a garden we helped tend the garden.

My first solo garden was 19 working at a summer plot, there was a community garden, that’s the steep learning curve, you have to try putting peppers, what kind of peppers are you gonna grow, spacing, and cut worms what are you gonna do about cut worms? There’s all those things, that was a very positive thing. Plus the fact that all the neighbors and fellow employees were so willing to help share their knowledge about how to do things. I think that’s a positive part of the gardening community people are willing to help one another out working for everyone’s success,  that’s a very positive thing.

It wasn’t till I came to Cate farm and tilled up an acre, we had someone custom till an acre we had  a very diverse shotgun approach of what would do well, and what would sell well. The next year 2 acres- doubling to 4 acres and then … 6 acres, 8 acres… 12 acres. up to 16 acres, and so very quickly we went up to scale, then actually back down to about 12, because 12 highly diverse row crops was about all that I wanted to handle with the crew that I had.

As a kid I always grew up wanting to be a homesteader, me and my brother would go read Mother Earth News from issue one and totally into the self-sufficiency and  independent living skills. I thought as a kid well I would be half-time farmer half-time professional but I became a full time farmer pretty quick. Luckily happily so.

You grew up in Vermont right?

No, I grew up on Long Island (NY) on south shore which was very agricultural I grew up with potato and cabbage farms surrounding me, even though my family weren’t farmers but I was surrounded by it. Since then it’s changed to more houses and woods.  Long Island was a great place to grow up in the 50s and 60s. Then I moved to VT in college and have been here ever since.

I grew up on Long Island too and people are always surprised, Long Island has lots of nature preserves and cool farms on the Eastern end.

Once you get past the commuting line, half way out on the Eastern end it has lots of agriculture and almost has a New England feel and look to it.

What does organic gardening/earth friendly mean to you?

I think I was attracted to organic farming, besides reading all the Mother Earth News way back when. I went to school, during junior year went to Nepal, outside Katmandu valley, living in a mud hut and they raised water buffalo and we biked to school for language and culture classes and that was a pivotal part of life. I did an independent project on effects of green revolution. That started me thinking along the lines of wanting to run my own farm.

Helena Scott Nearing came to talk.

DietForASmallPlanetDiet for a Small Planet and Radical Agriculture,

Wendall Berry Unsettling of America kind of capped it all, but it was when my college advisor put me on a tractor one weekend to help him disc a field, when I realized what I wanted to be doing. That’s kind of how it started.

Organic Gardening is kind of living by a set of values, for me, being an organic farmer I like having a business compromising my values for having a healthy planet and producing nutritious food. To use natures cycles to produce a nutritious food without any undo impact or harmful impact. So for me it’s using as much that’s given to us, whether is’t sunlight, atmospheric nitrogen, carbon, very incredibly diverse microbial complex soil and inter-relationships that we can use to grow good food for people, plants and animals.

Organic gardening on a technical level we’re certified organic, so there’s a federal law that says what’s organic and what’s not. But on a general level it’s using those natural cycles and treating the soil with the most upmost respect so you are encouraging it, nutrient cycling as much s possible and treating the soil with respect. On a practical level we use a lot of cover crops. We have the ability because we have more acreage then we row crop that we can rotate things in and out of cover crops. We actually got a combine to grow grains as part of our rotations. If you grow cover crops, you are basically growing a crop that is resting the soil from row crops, as well as increasing it’s biological activity and increasing its organic matter by just plowing the crop back into the ground.

We also use a lot of compost and rock minerals. We do a lot of soil tests to quite a bit to see, if you need rock phosphate, or green sand or lime to put on soils to achieve the balance your looking for.

Do you want to tell listeners what a cover crop is?

A cover crop is anything you put on the ground that is not for consumption. If you have a bare piece of ground you are not going to grow for seed next year. It could be anything from oats to rye to mix of grasses to peas to radishes anything that helps to contribute organic matter, shade out weeds, and get tilled back in to feed microbes in soil so in the future you can plant your garden with very little extra inputs. Cover crops come in all different forms,some are nitrogen fixing like legumes peas, beans alfalfa, clovers. Some are used for smothering out weeds like hat kind of grow close together things like oats, rye, buckwheat, mixes. It’s fun to try different things some are cold hardy, some are not cold hardy. As a farmer when you get everything out of the ground it;s fun to just sow some oat and get some oats form the feed store, it will pop right up

grow a few inches and it will winter kill in the norths, quickly till that into the soil and build your soil that way so it protects your soil, it increases your soil biological activity, it adds carbo nall good things.

Tell us about something that grew well this year.

This year we had a challenging spring weather-wise. We have a lot of cover crops in the ground. We are growing more greenhouse crops. The greenhouse crops are insulated from bad weather. We have 7 greenhouses that we grow  some seedlings for sale for others, 6 packs of tomatoes and broccoli for example. Then we have a couple of greenhouses where we have tomatoes in the ground…grafting. We have other greenhouses where we grow greens lettuce and beets and other things in the ground that we harvest for sale.

In terms of how did the season grow, outside it was ok, we had a partial crop loss due to weather, but that’s ok because you roll with the punches. In the greenhouse everything was find because  can control heat, we are able to roll up sides so we can lower when it’s cold and we have drip irrigation so we can add it when we need it. The top is like a big umbrella even when it’s open so those are big factors when growing a crop, is to provide the right growing conditions.

Do you keep the greenhouses growing during  the winter?

No, in VT, you can, but our markets are much more spring and summer and fall oriented. In the winter time, at least where we are at 44º north latitude, you don’t have enough photoperiod the days are too short from Mid Nov- Dec till the first week in Feb, so basically you can’t grow without lights, without supplemental lighting. But what you can do is you can start some spinach in Sept and let it get up to almost full size as it get’s colder even without the heat on it will be like having a refrigerator full of spinach., then on a sunny day when it warms up you can cut it, and  sell it and it will freeze solid no big deal then come spring it will actually start growing. Around feb 15th window it will start regrowing, will sprout up again, get another crop off by the end of march we do that with spinach but generally we like to freeze greenhouses, we drain water but we let it get really cold to help control pests and disease.

When I first asked do they keep their greenhouses growing all winter.

There’s a tomato grower who does that as well. I don’t like using fuel to heat our greenhouses anymore then I have to. I used to make biodiesel for the green houses I used to take old french fry oil and make homemade biodiesel. I’m not doing that any longer so then we tend to heat our greenhouses later in the spring, and not at all in the fall


greenhouse tomatoes

If you are having a problem growing tomatoes, because of early blight or leaf diseases that a simple unheated greenhouse makes your job so much easier, because you can prevent rain from falling on the leaves, if you can keep the leaf surface dry then you have eliminated 95% of the problem because they can’t colonize bacteria and fungi on it.

You just roll up sides to lower for extra warmth.

Cate Farm Fresh Tomato

You can produce fantastic tomatoes that taste great and that look perfect. We simply trellis them. We drop strings  down from the greenhouse structure. so they are about 8 foot tall looks like a hedge row these five rows that are 8-10’ tall loaded with tomatoes. It’s not hard to do with some kind of greenhouse structure, and even on a small scale proven winner. Almost every professional grower I know relies on greenhouse tomatoes and not field tomatoes. They do grow some field tomatoes but it’s so much better to grow in greenhouses.

Tomato Greenhouse Cate Farm Business

Listeners maybe think greenhouses tomatoes don’t taste that good, but they get a bad rap from commercial growers, but they actually taste better, because you are providing every thing it likes. By providing warmer nights, even irrigation through a drip hose, you get higher fertility and better management everything a tomato wants, you can grow any variety in a greenhouse, but you can grow incredibly good tasting ones, that will be producing right up through a hard freeze outside.

Greenhouse Tomatoes

Do you have raised beds in the greenhouse or they are in the ground in the green house? What are they growing in?

When I talk about a greenhouse basically these are metal hoop kind of gable pitched roof, metal pipe frames with a covering of plastic one or two layers of plastic, of special greenhouse poly that lasts a couple of years, so we basically you can take regular garden soil and put a greenhouse over it, by put posts in the ground and covering it with plastic.

We add compost and rock powders, and till the beds up, we will make small raised bed, not dramatically, then lay drip lines, and then put mulch on top of drip lines, and then plant tomatoes on top of the it, then through the mulch. and they grow up like Jack in the Bean Stalk.

You are putting starts or seeds?

We will start tomatoes in a flat and grow them up to be about 8 inches tall and then bring them into the greenhouse for rest of life till they set red fruit till we pull them out later in November.

So when do you start the seeds and then when do you transplant to greenhouse?

A tomato plant from the time you take a seed to the time you want to transplant it into the ground typically takes 6 weeks.

when do you plant? 6-8 weeks. From there you put in the ground, we start seeds inside in February under lights, then we transplant in late March/April 1st here to a greenhouse, then from April first then it will probably be another 60 days before we start getting red fruit. It takes about 60 days for an open yellow tomato flower to set red fruit, depending on variety,  just to give you a sense of that 2 months, basically red fruit in the greenhouse end of June/July 1st somewhere.

So the nice thing about that is

  • A. You’re not competing with every other home gardener so there’s market demand. and
  • B. They taste great!

Then what we will do is we will keep growing the tomatoes in the ground, because it takes 60 days to flower to red fruit. Around September first we top all the plants, basically, without getting too complicated in the biology of a tomato plant. If you top the plant and stop the growth of any new fruit then you are channeling all of the energy into existing fruit then you will havemore productive fruit, before you end up pulling plants when it’s too cold around November 1st growing tomatoes without extra heat.

That’s why on Sept 1st we top them so no new flowers emerge and channel it into the existing fruti.

By Sept we’re getting frost.

We do too but if you have that green house  you have that layer of plastic and the ability to roll down the sides. Go to the website pictures of the greenhouse all the sidewalls go up so you get the cross breeze but at night we roll them down so at night we can retain the heat so even if it’s 27-26º outside it will not freeze inside the greenhouse without any supplemental heat and if you need to you could take bar-b-cue turn it on at night and that would keep it from freezing.

It still seems fast for growing tomatoes? 60 days to red so do you plant them in succession? If you’re getting tomatoes in June you must put some later to keep them growing all summer?

So basically there’s a bell curve of production on tomatoes and most plants be it beans or peas, in the middle of production get tons of fruit, then they slow down again as they siness.

We do 3 plantings, do an early planting wait 2 weeks, and do another transplanting, and wait 2 weeks, not all coming up at once and evens out that bell curve effect. A tomato will grow if you were gonna heat it  will grow all year long. If you were to keep growing that plant all year long, by just keep pruning off the leaves, and let that growing tip have a place to grow, you can let it grow straight up, you can grow it sideways, you can let it grow 90 feet and 10 feet up, that’s done to maximize for production.

I just got clarify a couple of more things. Do you do three plantings every 3 weeks. Let’s say your gonna plant 10 varieties. Do you plant 10 every 2 weeks?

We call them waves 1st wave will be all 10 varieties. Then the second wave will be the same, a mirror image of that so you are always getting each variety over the course of the season.

The other thing we do graft our tomatoes and I encourage people to play around with this it’s pretty exciting people have been grafting apple trees. People have been grafting plants in Asia since early 1900s because of space and people.

We grow side by side, one tray of a root stock and one tray of the top good tasting tomatoes we want. We grow them side by side until they are 3-4 inches tall the stem is the diameter of a toothpick or a thick match stick, then you make a bias cut in each of them and you kind of fuse stems together and then once they fuse you cut top off of the root stock and keep the top of the good taking tomatoes. Because the rootstock is a vigorous grower, not only do you get an earlier fruit but twice the production of the tomato if you didn’t graft it.

We grow this one variety of buffalo that you can’t but we bought five years worth of seed and put it in our freezer. WE grow Buffalo on the this maxofort. They start out the same, all of a sudden it’s like the horse went crazy, the one plant will be 3 feet tall, and the other will be 8 feet tall. We graft all of our tomatoes now. People graft all sorts of things. You can google it.

You can graft cucumbers and winter squash and all sorts of fun stuff. The thing is you have to buy 2 seeds to get one plant but because that plant produces 2xs as much so you end up using 1/2 as many in the end so it’s kind of a wash.

So my guest number 100 was Bill McDorman who talks about saving seeds and he said you get so many seeds from a tomato.

That’s true if you’re growing open pollinated tomatoes, I’m sure that’s what he’s talking about which is true to type. The one variety we like is actually a hybrid, so we have to start with a seed not from our own source but from the company that protects it’s parentage.

I guess we do save a lot of our seed on a few things that are easier to do. Tomatoes you don’t have to isolate so much certain things you have to isolate and worry about cross pollination from insects or wind, so we don’t try to save all of our seeds. I think it’s great to try to do that and you can do some of your own breeding too.

Can you explain what roots stock is?

Rootstock is just a heartier type of tomato. Its a tomato if if you were gonna grow it out wouldn’t taste good but the plant grows like a weed. There’s all sorts of maxifort, esimo, beaufort.

If you were to going to Johnny’s Selected Seed. They have these tutorials online and you can see how to graft and they explain it, visual of what is happening. But you can use the rootstock is a type of tomato that is very vigorous growing and then you graft on top of that the variety that you might want to grow that might not be as vigorous of a grower.

Is there something you would do different next year or want to try/new?

My wife does the seedlings that we sell to the general public and she’s always trying things I’ve never even heard of so its always fun, we’ll be selling things that I have never grown that is kind of fun. Partly because Ive been doing it for 35 year so we’re kind of at cruising altitude, tweeting things as we go but not making huge monumental changes except for the varieties my wife is doing in the greenhouse, we’ll probably keep the same basic farm plan we’ve been doing the last few years.

Do you want to tell us if maybe you were starting out or success tips for starting out with a Farmer’s Market or CSA?

There’s lots of tips I would give, I don’t know if I can do it in 5 minutes?

Whenever you’re starting out, trying to make your garden or farm be a business that is self-sustaining. Try to think it through from now until the end, try to visualize where’s the money gonna come at the end of the year. If you can before you plant any seeds, have an idea of where the product is gonna get sold to, researching some markets, with a CSA or a Farmers market you’re gonna have a sense of it, but if you go knock on the back doors of restaurant or food stores and ask, what would they be looking for and how much would they pay? and get a sense of market would bear? and would they buy from you if you brought in say a case of lettuce or what ever they need say a case of carrots? and would they buy from you? and I always like to ask are you getting it from another local grower, because you want to work together but if they are getting it from someplace far away, I don’t mind taking a piece of the marketing pie from that

If you can develop a handshake relationship with a buyer whether it’s a chef or a produce manager, check in with them during the winter and then check in with them in the spring, and then check in again 2 weeks before you have the product to sell, it’s important to maintain a positive relationship with it should be self-sustaining. Once you bring in that first case of vegetables and the price is agreeable it’s a pivotal point then say great that’s your first sale hopefully as long as you don’t do anything wrong they’ll buy from you week and year after year. And review at the end and negotiation and what worked.

MARKETING is a big part where you can assess what is available to you and what will go through and also if you top 3-4 sellers at your farm, make sure they are paying for themselves so that the work altho you put in

amount of inputs and sales that you’re getting

back of an envelope


quick budgets


2 feeder pigs cost $80 each, and raise for 6 months and  so much

feed at this price


roughs out the finances so people can say I need to focus

feed costs

being as efficient as possible and this much per pound.

to make it all pay

On a diversified farm it’s

a lot of times

don’t keep track of those things

2-3 things that you sell the most of you’ll know the big money that’s filling your checking account isn’t also leaking out

worksheets are mind numbing

there’s a lot of

fine print

My worksheets are simpler.

only again

people could see where i got all those numbers from

download them copy them

enter your own prices and inputs

generally what I try to do is to

stress to folks to spend a little time working on your using and

analyzing am I making money on this or not?

maybe it takes an hour

include their time,

put some value on your time

one thing we all have in common is we all only have 24 hours in a day

work hours are limited, you can work 16 hours in your day for a while but you can’t do that for the rest of your life

Make sure you’re treating your time wisely


what would you like to make an hour

$15-20 hour use that number, if I wasn’t farming if I could be a waiter or if I could be a landscaper, that’s kind of a substitute wage you can kind of get a sense of what that might be.

I think they might not realize, if they looked at their numbers, they might find something they were surprised they were making more money doing 

My podcasting buddies are always saying you should download this program, it takes a long time, analyze what you are doing every day for a week, 

Whether it’s on Facebook or shopping or whatever it might be.

You might be surprised that some crop you didn’t realize was making as much money you might want to expand on that

if you’re a farmer doing more then one thing

I can guarantee that the 5 things are not equally profitable

good to

not so good

less then that

as long as you know that, one you uncover that you can say I am going to emphasize this

lower expenses and then

shining a light on your business, being a better manager which will give you more time,

and a smarter farmer giving you more

You might see, do you sell a lot of greens to restaurants? Am I remember ing that right.

Were selling less variety and more of fewer things.

You might see this customer is buying a lot of this, others might be interested 

with marketing increase

marketing can be fun, can be sometimes frustrating you want to look at it again as a win win situation

cooperatively minded and I really think our world would be a better place if we can have a food chain isn’t exploited of one producer or middle person or the consumer

But a win win situation at a fair price for me that you can still buy at a fair price to you

With any produce manager

let’s talk about price, I need to make this, you need to sell for this how can we make this work? Once you have that relationship it’s a great place to be.

What is your favorite activity to do in the garden?

I like it all. What I really like about my job, the seasonal aspect of it is I don’t do one thing 365 days a year. So in the spring you’re busy preparing soil, making beds, and getting seeds in the ground you’re doing that all year, but the bulk of it is in the early spring.

Then there is a wave of weeding

Until it gets too cold.

Sometimes after 10 weeks of doing seedlings, then you’re moving onto field crops then after that you’re harvesting and then packing, it’s a great kind of cycling of different tasks

i wouldn’t want to do one everyday for the rest of my life I enjoy them all in the appropriate season.

Which activity is your least favorite activity to do in the garden.

One of my least favorite things to do is collecting money from people who don’t pay up… conflict resolution with accounts or people who work here… just anytime you have a relationship, you have to work on it. Those are probably the harder times.

I guess if it’s 20º and blowing snow and have to go pick kale, that gets’ kind of old too. I mean weather, we’ve slogged around in some miserable times, you have to do it and it can be pretty miserable.

Weather is you know, you sign up for that, it’s part of the game.

What is the best gardening advice you have ever received?

That things want to grow. Plants want to grow and we just have to step out of the way sometimes. It’s a wonder that a seed contains all this genetic info to go from this minuscule seed into a fully developed plant. That will then go through it’s life cycle and set another seed altho usually harvested before that. You have to not screw up. Plants will grow. Have faith in that. Plants are on your side.

A favorite tool that you like to use? If you had to move and could only take one tool with you what would it be.

Probably be a shovel. It’s a tough one. I could probably come up with more, humorous answer to that. Something would be very elemental for working with the soil.

Do you have a favorite recipe?

Not really cause that’s like saying what’s your favorite dessert there’s just too many of them.

A favorite internet resource?

Vermont lucky to have Vern Grubinger UVM extension specialist does a list serve fro all professional growers in New England

advertise things

huge resource

Vern Grubinger, Vegetable & Berry Specialist & Director  vernon.grubinger@uvm.edu

same group  UVM extension  and the Vermont Veg and Berry growers website and fact sheet come up to a website


If you have a business to you have any advice for our listeners about how to sell extra produce or get started in the industry?

I love to see more people making a living farming that are happy with what they are doing and not sacrificing other parts of their life. If we would all state what we want in life, once you do that it’s a lot easier to achieve it. And then if you think what is it what you are wanting to do, articulate and writing it on paper,and think this is what I want. It’s hard to achieve a goal and that’s good advice for anybody and not just farmers. The other thing I recommend for folks to do, if you are not doing a market garden, or farm already just spend 5 minutes to write down your likes and dislikes. What do you like about your farming or job? and what do you not like?

For ex, if you don’t like bookkeeping or sales, truth be told I do’t like record keeping but I realize I have to do it to make my business to be well tuned It’s not like I love to record keep, I don’t think anybody does, its just part of the job description.

I mean a lot of running a business and thinking about life, I’m a big goal setter, and writing goals down. Lots of guests have answered that in different ways, some say I hate weeding some say I love weeding, so you might be surprised to find someone who likes to do what you don’t like, and with marketing, lots of people think I don’t want twitter or social media but then they would realize it’s lots of fun. Oh Yeah tell people about coaching because I think that’s important.

Basically what I do is work through a couple of organizations to tune up their business, to make a business plan, go over what the farms goals are and how to achieve them.

I go in there, even tho, I think because I am a farmer people are more willing to listen, I will give homework at the end of the 2-3 hour session. It’s not like they are going to fail or someone’s gonna make them do it, but often they just need that nudge of someone like myself is all they need to make them do it, i could use a nudge


lot of times, if they are asked they’re just waiting for an excuse and if you make that request, they spend the hour to do it then I can review it and with the coaching business becomes confident relationship what we have developed that helps them take time away from their workaday.

I’m a big fan there’s coaching in all different in all shapes you just have to look around for it in your niche.

I finally got an accountability in September, and it’s helped a bunch, we’ve both seen huge leaps and it’s not like we didn’t know but having someone to talk it through. And I’m also taking a class now that’s got an actual teacher and assignments not just go at your own pace. And then John Lee Dumas, the head of my podcasting group has this acronym FOCUS Follow One Course Until Success.

Makes you think about that you really want. Seems really simple but sometimes it’s more difficult then you expect.

They talk a lot about find someone who’s been there before, a mentor, and for me having someone walk me through the steps  has been invaluable. We read each other’s websites and emails and even though we have two completely different businesses we help each other move forward. 

Soon people will ask you about podcasting.

I did just start teaching a podcasting course. I’m hoping to eventually go through my community college so I’m trying a beta group right now.

Final question- if there was one change you would like to see to create a greener world what would it be? For example is there a charity or organization your passionate about or a project you would like to see put into action. What do you feel is the most crucial issue facing our planet in regards to the environment either in your local area or on a national or global scale?

We have global climate change that is something we have to address… my hopes lie in the fact that you have young and older people that want to make a living on a scale

it’s an incredible strong economic engine if we can get a lot of people growing food for themselves, as a small family or as a single person unit, it’s not that glamorous but if you have 10,000 farmers working towards all producing food it’s the backbone of most local communities.

Strong agriculture community and prosperous community and that will solve a lot of the other problems that will help today. I hope that happens more I see a lot of interest with young people.

Hope that I wish them success!

Do u have an inspiration tip or quote to help motivate our listeners to reach into that dirt and start their own garden?

I think it’s such a fun thing to do and gardening is the most popular past time for good reason  because it’s fun and satisfying and there’s no end to the learning curve because you can always learn something new and it’s highly creative there’s so many things about gardening.

Don’t forget to mention chelsea green!

Chelsea Green Publishing published my book. They’re a Vermont company that walks the  talk They publish books about issues of today There’s green sustainable issue work for people writing books they do such a pleasant experience working with them. Can’t say enough about how nice it was to work with them. www.chelseagreen.com

There one of the few emails I read when it comes, I subscribe to their books. That’s how I found you it came in the email and I loved it and bought it.

How do we connect with you?

catefarm.com that has some basic informational website photo galleries

richardwiswall.com more for the consulting workshop end of my life! So you can look at that as well!

About the author, Jackie Marie

I'm an artist and educator. I live at the "Organic Oasis" with my husband Mike where we practice earth friendly techniques in our garden nestled in the mountains of Montana.

1 Comment

  1. Liza cabot- case on February 12, 2016 at 9:44 AM

    We are a ten acre homestead near Peacham, on Green Bay Loop. Nothing has been planted here but we have a north sloping east west ten acre field with great sothern aspect. I have planned to plant blueberries and want to get starts from Cate farms for veggies, flowers etc. looking forward to hearing about the date you will be open to the public. We are members of Hunger Mountain.

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